Bioniche is celebrating their grand opening of their $25 million renovated facility in Belleville, Ontario. Bioniche was interested in producing a video tour of their new facilities, to be presented on their website after the grand opening. They wanted to display the immense amount of investment that had gone into the new facilites and equipment, to produce top of the line products. They also wanted to have the video interactive in the sense that employees who operate the equipment would explain the process, making the tour more personal. Logistically it was very difficult for Bioniche to have hundreds of people to go through the facilities during the grand opening, because of the multiple Clean Rooms and security issues.

Bioniche approched us requesting the video tour of their entire new facilities. We shot the video using a 2 camera set up using our new steadicam. We are stepping up and having the video tour completed for the grand opening on April 29,2011. Working with local Belleville bussiness Red Ball Radio, there will be two large plasma TV screens diplsying the virtual video tour for guests of the grand opening to view. This format of presentation guaranties Bioniche to save time and money for their grand opening, all through the power of high quality video production by Crowe Productions.

We were asked to shoot a promotional video for Miss Lily’s Café in downtown Picton. We usally start by having “brainstrming sessions” with our clients before deciding on the style of video that would be shot. For a café there were plently of traditional styles to go with that already existed in the market. If there is one thing we have learned when producing web videos, is that online viewers don’t want to watch a commercial, they want to be entertained. With this in mind, we wanted to come up with something that would entice people to share it with their friends and family on facebook. Something everyone locally can be proud of. What we came up with was the idea of producing a musical that would be shot in the Café. The lyrics to the musical would be all about Miss Lily’s Café and what they have tooffer, so that we’re indirectly promoting Miss Lily’s Café.

Victor Cooper who works at Crowe Productions has a background in musical productions and is also a song writer, wrote the lyrics in the song. The lyrics were based on what the owners of Miss Lily’s Café wanted to have mentioned in the video highlighting the key points of the Café, eg: specializing in Glutten Free products & Latte Art. Using facebook events we created a casting call for friends of Miss Lily’s Café to be in the video, which resulted in a great turnout and from the Behind the Scenes video you can see everyone involved had a great time!

Crowe Productions really wanted to produce an in-studio music video to showcase our work and what we’re capable of. We approched Pinnacle Music Studios and asked them if we could record in their studio using Victor Cooper, who is currently a director at Crowe Productions; but also a very talented musician. Ken, owner of Pinnacle Music Studios in Belleville agreed and was happy to record Victor at the same time.

The result is a music video we produced about two months ago and since then has recieved almost 2000 views on YouTube through social media campaign. The popularity of the video has resulted in Crowe Productions booking two more event recordings at different locations. Take a look at the Behind the Scenes video and don’t forget to check out the final music video, enjoy! 

I didn't know very much about Community Care for Seniors prior to starting this job, but during the design review meetings and discussions I began to learn about the different programs that they offered. It really is great to see such a wonder service in this area. Community Care for Seniors in primarilly about enabling seniors to stay at home longer. It enables them to have independence through a variety of programs.

Community Care for Seniors has about seven different programs, where Crowe Productions is doing different videos for each of the programs. The vidoes will be going on their new website, as video is a really powerful form of communication. Community Care for Seniors really wanted an effective way to clearly explain what the services are, without having the explain through writing on their website.

For seniors and caregivers to be able to watch a two minute video, and have a good understanding of everything the services provide, is what Community Care for Seniors wanted. The videos will also be intergated into a social media campaign. They will be targeting seniors and the caregivers through Facebook and email blasts. They also will be putting the videos on an iPad and sharing them with nurses and hospital staff in local hospitals. It is sometimes difficult to get hospital staff to sit down and have the time to watch a typical Power Point presentation. The idea of having the videos on an iPad to hand to them while at the hospital was a great idea. Take a look at our intro design, that will be at the beginining of each video offering a consistent feel to the branding.

Crowe Productions recently produced a commercial for an international company called AG Sports, a division of The Ad Group.  AG Sports is working hard to bring real soccer to Canada at an affordable price.  The commercial we produced was to help pitch the concept and values behind the idea to prospective investors, and apparently its working!  Video is a very powerful form of communication, and when done properly, will blow away any printed or power point marketing attempts.   AG Sports is very happy with the resulting commercial we produced, especially considering we had it scripted, shot, and edited in under one week!  Crowe Productions is scheduled to produce more 30sec commercials for broadcast in 2011, some of which are going onto our local networks.